5 Blog UX Tips to Minimize Bounce Rate
Your blog’s success doesn’t depend solely on its content – there are many elements at play and if you wish for visitors to stay on the website and read what you created, you need to improve their user experience. Here are some tips on how to stop visitors from leaving without engaging with the blog.
Leave a good first impression
What you wish to do is to hook the visitors as soon as they come there so that you can enchant them with the quality of your content. Although you may strongly believe that looks don’t matter, the visitors will beg to disagree because the overall blog design can make them leave the website mere seconds after they landed there. What you wish to do is to hook the visitors as soon as they come there so that you can enchant them with the quality of your content. Although you may strongly believe that looks don’t matter, the visitors will beg to disagree because the overall blog design can make them leave the website mere seconds after they landed there.
For starters, make sure that there is a strong colour contrast between the font and the background so that they don’t have to strain their eyes to read the content. That being said, don’t go crazy with the colours but choose some which are comfortable to the eye. The navigation menu needs to be simple and intuitive and you should always have the whole package: headlines, subheadings, white space, shorter paragraphs, and when it fits, bullets. All of these elements will serve to entice the visitor to become engaged with the blog.
Speed up the loading
People have become more and more impatient which is no wonder, considering we all live fast-paced lives and that there is usually more than one thing demanding our attention at the same time. If your average user is surfing the net in search of some information, if they open the first few results in separate tabs and your website takes ages to load (longer than 5 seconds), you can bet that your tab will be closed without them even glancing at your blog.
Less time and more options transformed us into impatient people who want it all and now, so you need to offer exactly that – a site which loads in as little as 2-3 seconds. You can check, analyze, and optimize your blog’s speed with the help of Google’s PageSpeed tools. These tools can aid with finding ways to resolve any issues which might slow down the loading which will help you decrease the bounce rate.
Get rid of unwanted pages
You might have first created some test pages before you officially started your blog which was never deactivated; there might be pages which you intended to include in the sitemap but which were never added; you might have pages that should have links that lead to your offer but for some reason, they don’t. All of these pages are unwanted and if your visitors run into them, they will get frustrated and leave your website in search of one that functions better.
These unwanted or dysfunctional pages (orphan, hidden, and dead-end pages) need to be taken care of which means it is necessary to be able to quickly find all pages on a website to know what to focus on. Your sitemap is your ally in finding the pages, while in other cases, you can request your hosting provider to provide you with the log of all pages. You can also consider going about this manually by a search through Google or using Google Analytics.
Ensure mobile responsiveness
A mobile-friendly website is a must because most of the online shopping, information seeking, and leisure surfing are done over the mobile phone. You don’t need much proof for that: it is enough to occasionally lift your head from your smartphone and you will notice that everyone else’s gaze is also directed towards their smartphones. Just try to leave yours at home and you will find yourself anxiously reaching for it every few minutes.
Your blog needs to display just as correctly on smartphones and tablets as it does on a larger screen. You need to think in terms of responsive themes or templates and if your blogging platform doesn’t have that option, you may solve this with plugins resize your site for you. Alternatively, if you wish for each to function differently, you can consider altogether a separate blog or create an app through which readers can follow your blog regularly.
Cut down on distractors
A video bursting to life loudly in some of the tabs you opened is tantamount to getting yelled at and it can be quite uncomfortable, especially if the volume is up. This is something that will definitely drive your blog visitors away so you need to make sure that any videos you incorporate for various purposes either starts only when the reader presses ‘play’ or begins muted and remains so unless they wish to watch it attentively.
Another element that can be annoying to an average blog visitor is the subscription pop up. Although you may decide that a slight increase in the bounce rate is worth it in the long run because of the subscriptions, what you can do is to use them sparingly and for instance, once they reach the end of the post. In this way, those who wish to subscribe would be able to do so without interrupting their reading.
Implementing only one or two of these strategies would also work but with all five, you will ensure that the visitor who comes across your blog also stays there.